ART310 Promotional Campaign for "The Nutcracker", including a Subway Poster, Storefronts, Bus Wrap, Digital Web Graphics, and a Playbill. This campaign started as just the Nutcracker poster and evolved into a larger campaign concept for Broadway. I created the concept to have Clara, the lead ballerina, exist inside her own world of magic, and the outside world to embody the lack of wonder and magic.